Getting started
New creator guide
Everything you need before your first campaign — how the flow works, what the rules are, and how rewards arrive. About a 10-minute read.
Four steps to your first reward#
Do these in order and you won't hit surprises later — most rejected posts and stuck rewards trace back to a skipped step here.
Sign in with X and pass the account check
Tutti uses X sign-in only — there is no email registration. Right after your first sign-in we run a short account review, usually done within minutes; the welcome page moves you forward automatically once it clears.
Complete your profile
Set your payout method (USDC or CNY) and contact details in your profile, so rewards can reach you without a follow-up round.
Browse campaigns and read the brief before joining
Each campaign lists its topic, timing, and reward terms. Read the brief first, then join. Note: your first campaign is boost-only — you take part by quoting and replying, and the Create track unlocks from your second campaign.
Publish and submit your link
On the Create track: submit a draft, wait for brand approval, publish on X, then come back and submit the post link. On the Boost track: quote or reply to campaign posts — no draft step. Tracking and rewards only start once Tutti has your link.
Ground rules#
Tutti sits between brands and creators. These three rules protect your rewards and the brand's results.
Real, original content
Everything you submit must be created and published by you. No reposting others' work, no bought views, no faked engagement, no extra accounts. Tutti runs on authentic engagement only.
Follow the brief
Every campaign has concrete requirements — required points, banned wording, timing. Posts that ignore the brief usually fail review, which means no reward for the work.
Keep it on the platform
Reviews, tracking, and settlement all run on Tutti's records. Deals made off the platform can't be settled or protected, and they affect your eligibility for future campaigns.
How to pick campaigns#
Picking campaigns that fit your account beats joining everything. Matched content performs better and reviews pass more smoothly.
Browse the marketplace
Check each campaign's topic, timing, content format, and reward terms on the campaigns page.
Judge the fit
Does the brand's category match your audience, your usual content, and your language? If your followers wouldn't care, skip it.
Read the full brief
Focus on the must-include points, banned wording, provided assets, and the publish window.
Join and prepare
Once you join, prepare content within the campaign's rules — don't renegotiate terms privately with the brand.
Some campaigns invite a set of creators to their Create track — you'll see an Invited badge when that's you, and "Open to boost" on the rest, which earns the same way. How Create invites work explains how matching happens.
Pre-post checklist#
One minute of checking before you publish saves most rework and failed reviews.
Content
- The brand's core selling point comes through
- Tone, keywords, and assets match the brief
- No exaggerated promises, misleading claims, or banned wording
- It reads like you — not pasted ad copy
Publishing
- The post is public and the link opens for anyone
- Published on the right platform, inside the publish window
- The post stays up — don't delete it or set it private during the campaign
- The link is submitted back on Tutti after publishing
What affects your rewards#
These rules protect creators doing real work — and the brand results that fund the rewards.
Fake views or engagement
Bought views, bot engagement, engagement pods, and coordinated bursts from unusual accounts. When detected, rewards can be withheld or cancelled.
Off-platform deals
Private deals get no settlement or dispute protection from Tutti, and they affect your access to future campaigns.
Deleting posts mid-campaign
Deleting, hiding, or heavily editing a post during the campaign breaks tracking — and untracked views can't earn.
Ignoring the brief
Missing required points, using banned wording, or missing the publish window can all fail review.
Pick campaigns that fit
Campaigns that match your usual content and audience tend to perform more steadily — and steadier numbers mean steadier rewards.
Keep your working records
Keep drafts, screenshots, and publish times. If a review or settlement question ever comes up, records settle it fast.
The full rulebook lives in Rules; how views are counted and filtered is covered in Effective exposure.
How rewards arrive#
Rewards depend on effective exposure, engagement, campaign terms, and review results. Here's the path from post to payout.
Your content passes review
Tutti checks the post against the campaign's requirements.
The system tracks your numbers
Views, engagement, and link performance update daily, with abnormal traffic filtered out. On day one your reward can show as Updates daily before the first snapshot lands, and the estimate can move down as well as up — see how rewards work.
The campaign settles
After the campaign ends, settlement confirms the final amount — that's when the estimate becomes a fixed number.
Withdraw
Settled rewards appear in Earnings and can be withdrawn in USDC or CNY. Double-check your payout details to avoid delays.
Community and help#
Campaign announcements, reminders, and support all happen where the community lives.