Rewards
How rewards work
Every reward on Tutti comes out of a fixed campaign pool and is computed from how posts actually perform. This page explains the pool model, what moves your estimate, and when the number becomes final.
One pool, shared by everyone#
Each campaign sets a fixed reward budget upfront, split into a Creator pool (for approved posts) and a Booster pool (for the reposts, quotes and replies that amplify them). Your reward is a share of that pool — not a fixed price per post.
Budget unlocks with campaign progress
When a campaign has a view target, the pool is released in proportion to overall progress toward it. Early in a campaign only part of the budget is claimable, so early estimates start small and grow as the campaign fills up.
Shares, not prices
Because the pool is fixed, what you earn depends on how your posts perform relative to everyone else earning in the same campaign. The same numbers can pay differently in a quiet campaign and a crowded one.
Why did my estimated reward go down?#
Tutti rewards aren't fixed amounts. While a campaign is active, every estimate is computed against a live snapshot of who has joined and how their posts are performing. Two things move the number between snapshots.
Shared pool
Each campaign has a fixed Creator and Booster budget that's split among everyone earning in it. When new creators join or existing creators publish more posts, your slice of the pool can shrink even if your own metrics didn't change.
Your own post metrics
Estimates use your latest views, engagement rate, and view-audit signals. If engagement rate drops below the campaign threshold, the Low engagement modifier kicks in and reduces this post's reward weight. If view patterns look unusual, Suspicious views puts the reward on hold pending review. Past the campaign view threshold, Post took off lowers the weight of each additional view.
When does the number stop moving?
It locks at settlement. After the campaign closes and settlement runs, your reward becomes the final amount on Earnings — no more snapshot adjustments.
Badges that change the math#
While a campaign runs, chips on your posts tell you when something is adjusting your reward weight — a bonus, a soft cap, or a check.
Bonuses
Handpicked means the brand selected you: you earn an equal share of the selected pool on top of regular rewards. EN boost pays a capped bonus on English posts when the campaign has one configured.
Milestones
Post took off appears once a post passes the campaign's view threshold — it still earns, with lighter weight per additional view. Filling up means you're closing in on the campaign's per-creator reward cap, so rewards level off near the ceiling.
Needs attention
Low engagement means views are strong but engagement is thin, which reduces this post's reward weight until it recovers. Suspicious views means your view pattern looks unusual, so rewards are on hold while we double-check.
The full list — with how each badge affects payout — lives on the Badges page.
From estimate to payout#
A reward moves through three states: a live estimate while the campaign runs, a locked amount at settlement, and a withdrawable balance.
First day: Updates daily
Right after you post, before the first data snapshot, your card shows Updates daily instead of a dollar amount. The first estimate appears with the next snapshot, usually within a day.
While the campaign runs: Pending
Estimates recompute against each snapshot and show as Pending on the Earnings page. They can move up or down until the campaign closes.
At settlement: locked and available
After the campaign closes, settlement runs and your final amount moves from Pending to Available. From there you can withdraw at any time.
Track every state on the Earnings page.