Getting started
How Create invites work
Some campaigns invite a set of creators to their Create track. This page explains what an invite is, how matching happens, and what you can do to match more campaigns. We keep the exact criteria internal, so this is about principles, not a checklist.
What an invite means#
An invite unlocks the Create track on a specific campaign — writing original sponsored posts under your own handle. It is not an account-wide status.
It's per campaign
You might be invited to one campaign and not the next. Each brand picks creators for its own campaign, so invites come and go with the campaigns themselves — not being invited to one isn't a mark on your account.
Boost is always open
You can take part in any campaign — join and earn by boosting: quote or reply to campaign posts.
When you don't see Submit draft
If a campaign under My campaigns shows only Boost and no Create section at all, the Create track isn't open to you on that campaign. The card leads with the track you can actually use instead of showing a button that won't respond. Different case: if Create is on the card but locked with “Unlocks after your first campaign”, that's the first-campaign rule, not matching — it opens on its own once your first campaign completes.
How matching works#
Whether you match comes down to the fit between your creator profile and what a campaign needs. That means it depends on you and on the campaign in equal measure.
Niche and language fit come first
A campaign aimed at Chinese-language fintech readers won't invite an English-language gaming creator, however strong — the audience just doesn't match. A lot of whether you're invited is simple fit between your space and the brand's target, which is industry-driven and outside your control.
Then your creator signals
Within the right fit, brands weigh a handful of signals about your account — the quality of your content, how real your audience looks, brand safety, and your track record on past campaigns. The next section covers the ones you can move.
Not being invited to a campaign usually means it was built for a different audience — not that something is wrong with your account.
What you can control#
These are the signals within your control. Work on them and you'll match more campaigns over time.
Post original, substantive content
Original analysis, first-hand experience, and genuinely useful posts carry the most weight. Retweets, one-line replies, and templated takes carry the least. You don't need long essays — a clear, original point of view in your own words is what reads as high quality.
Keep a real, complete profile
A profile picture, a written bio, and a genuine audience all help you read as a real account. One thing to know: a crypto- or AI-native audience can score low on automated “audience realness” checks simply because those followers are niche, not fake — that on its own is common and is not held against you.
Keep it brand-safe
Brands avoid accounts built around pump-and-dump shilling, airdrop or task-farming feeds, follow-for-follow pods, and get-rich-quick course funnels. Talking about a token, a product, or a trend with real analysis is completely fine — it's the empty-hype and farming patterns that narrow the campaigns you fit.
Build a track record
Your delivery on past campaigns is one of the strongest signals for the next one. Boost first to get on the board, then aim for real results. Engagement rate — replies, reposts, and bookmarks relative to views — counts for more than raw view numbers, so a smaller post that genuinely lands can outweigh a big one that doesn't.
Be clear about your niche and language
Post consistently in the space and language you know best. A clear, recognizable focus makes it obvious which campaigns you fit, so you surface for the ones that match instead of falling between them.
What doesn't count against you#
A few things creators worry about that don't, on their own, keep you from being invited.
Being small or quiet
A modest follower count, an irregular posting schedule, a narrow niche, or no past sponsorships don't keep you from matching. Quiet isn't the same as inauthentic — steady, genuine posting in your space is enough.
A niche audience
If your followers are crypto-native, AI-native, or otherwise specialized, automated checks may rate your audience as less “mainstream-real.” That's expected for these communities and doesn't sink your chances — some of Tutti's top earners look exactly like this.
If you think a match result got your account wrong, the appeal path is on the Welcome screen — see the rules page.