Settlement
What effective exposure is
In effect from July 11, 2026.
Campaign rewards track how your posts perform. Settlement uses one consistent basis — effective exposure: the portion of a post's total views that counts toward settlement. Different factors can affect effective exposure; every factor is announced before it takes effect and maintained on this page. For the vast majority of creators, effective exposure simply equals total views and nothing changes.
Why this basis exists#
Brands pay for genuine, incremental reach, and each campaign's reward pool is shared by every participating creator — effective exposure is how we measure that incremental reach.
Duplicate reach isn't new reach
When you quote-post your own campaign post, the quote mostly lands on your own followers' timelines — and most of them have already seen the original. To the brand, those views are duplicate reach.
The reward pool is shared
If duplicate reach counted at settlement, it would crowd out the share of every creator competing on the strength of their content. Effective exposure protects them.
Factors that affect effective exposure#
This section maintains the list of factors currently in effect. New factors are announced before they take effect and added here.
Factor 1: quoting your own posts (from July 11, 2026)
The view gain your self-quotes drive to a campaign post doesn't count toward effective exposure beyond a 5,000-view per-campaign exemption. See below for how it works and examples.
Factor 2: engagement rate (from July 11, 2026)
A post's views count toward settlement together with its engagement rate: the higher the rate, the more views count in full; when the rate is low, the excess views count at a discount that deepens as the rate drops. How it works, with the curve, below.
Self-quoting: how it works#
Your post's growth rhythm
Every post has its own day-to-day growth rhythm. When quoting your own post pushes it clearly beyond that rhythm, the amount beyond it is the gain driven by the self-quote.
The exemption
In each campaign, the first 5,000 views of that gain are exempt: they count as usual. Only gain beyond the exemption doesn't count toward effective exposure.
No extra growth, nothing changes
Even if your quote itself travels far, what we measure is the gain your post actually received — not how popular the quote was.
Normal self-quoting is unaffected
Quoting your own post to add context or share an update is perfectly normal — the gain from that kind of use almost always stays within the exemption.
Self-quoting: four examples#
Real data, anonymized.
Example 1 — effective exposure = total views (most people)
A creator quoted their own campaign post once to share a product update. The post's growth rhythm didn't change — the gain stayed within the exemption, and effective exposure = total views = 74,000.
Example 2 — the quote took off, the post didn't change
A creator's post grew naturally to about 170,000 views and plateaued. Days later they quoted it, and the quote itself traveled quite far — but the post's daily views didn't move at all. No gain, so effective exposure = total views = 171,000.
Example 3 — part of the views doesn't count
A creator's post was gaining a steady ~2,000 views a day. They quoted it, the post suddenly gained ~150,000 views over two days, then returned to its old rhythm. That 150,000 is self-quote gain: 5,000 is exempt, and the remaining 145,000 doesn't count. Total views ~190,000, effective exposure ~45,000 — roughly what the post would have earned at its own pace.
Example 4 — quoting the same post again and again
A creator quoted the same post of theirs 7 times over three weeks. The post's daily views show two clear waves of jumps, each matching when the self-quotes went out. Measured gain totaled ~14,000: after the 5,000 exemption, 9,000 doesn't count. Total views 37,000, effective exposure ~28,000.
Engagement rate: how it affects effective exposure#
Engagement (likes, reposts, replies, quotes, bookmarks) is the most direct signal of view quality. There is no cliff and no hard cap — how much counts varies continuously with the engagement rate.
The full-count range
The higher your engagement rate, the more of your views count in full; past a certain level, effective exposure equals actual views with no discount at all. Healthy, real engagement is enough to leave the vast majority of posts entirely unaffected.
Beyond the ceiling: discounted, never capped hard
Views beyond the ceiling still count at a decreasing weight: each doubling of actual views adds about 23% more effective exposure. The curve keeps rising and never flattens out; the more engagement, the higher the ceiling.
Edge cases and the hint
A post with no engagement at all has no countable views, so its effective exposure is zero. When counted exposure falls below half of actual views, the post shows a “Low engagement” hint so you can bring real conversation back under the post in time.
FAQ#
The questions we hear most.
Is this a penalty?
No. It's a settlement basis: brands pay for incremental reach, and effective exposure is how we measure it. No account's status or eligibility is ever affected by self-quoting.
How do I know my effective exposure?
The estimated rewards (EST) you see during a campaign are already calculated on effective exposure. If a number on a specific post looks off, reach out and we'll walk you through it.
Does someone else quoting my post affect this?
No — it helps. The self-quote basis covers exactly one situation: you quoting your own campaign post. Engagement rate works the other way around: every genuine interaction others have with your post (quotes included) raises the rate and lets more views count. Other creators engaging with your content is exactly the kind of spread campaigns encourage.
Will past campaigns be recalculated?
No. The basis applies only to campaigns that start after it takes effect. Settled earnings are never touched.
The exemption amount may change as the platform evolves; any change will be announced in advance, and the rules page is the source of truth.