Trust & safety
Rules & moderation
Tutti is built for real creators promoting real campaigns. To keep the reward pool fair to everyone earning from it, two things go through moderation: who can join, and which posts count as rewardable. This page explains the principles — not the exact criteria, which we deliberately keep internal so they can't be reverse-engineered.
Account qualification
When you sign up, we look at your 𝕏 account to decide whether it's a fit. The bar is "authentic, organic creator," not "large account."
Follower threshold
There's a minimum follower count to enter Tutti. Below it, you can sign up but won't be approved yet — keep building your audience and re-check once you've crossed the line. No waiting period applies; the re-check is instant.
Authenticity review
Past the follower bar, we read your profile and recent activity the way a human reviewer would. Accounts that look mass-produced, automated, or built around engagement farming don't pass. We don't publish the exact signals — they evolve, and listing them would just become a checklist for the accounts we're trying to filter out.
If you think we got it wrong
The Welcome screen has an appeal field. Write what we missed about your account in your own words — the same text goes to our reviewer. Automated decisions can be re-reviewed after a short cooldown. Decisions a human admin has already reviewed are stricter to reopen.
Your first campaign: boost only
Once your account is approved, the first time you join a campaign you participate as a Booster — quoting and amplifying other creators' campaign posts. From the second campaign onward, you can join as either a Booster or a Creator on every campaign after that.
Why this exists
Sponsored posts go out under your own handle, to your own audience. Boosting first is a low-stakes way to learn how Tutti campaigns flow — what's on-topic, how rewards land, what brands expect — before you publish one yourself. Booster rewards are real, not training wheels.
How the unlock works
As soon as you've participated in one campaign as a Booster, the Creator option opens automatically. There's nothing to apply for and no extra approval step — every campaign you join from then on lets you choose either role.
Does this boost count?
Boosting means amplifying someone else's campaign post — usually a quote-tweet. Most boosts count automatically. A few patterns don't, for the same reason the Creator side has moderation: keeping the Booster pool from being farmed.
What earns Booster rewards
A genuine boost of another creator's approved campaign post, within the campaign window and on-topic, is automatically eligible. You don't need to submit it — the system discovers it and credits the boost.
Boosting your own post
Quote-tweeting or replying to your own campaign post doesn't earn Booster rewards. The Creator side is unaffected — an approved Creator submission still earns Creator rewards normally. Only the Booster credit is filtered, so creators can't farm both pools off one post.
Suspicious view or engagement patterns
If a boost's views or engagement look inorganic — bursts, mismatched ratios, view sources that don't match the post's reach — the reward is put on hold pending review rather than auto-paid. Most of these clear on their own once the metrics settle; the rest go to a human reviewer.
Out-of-scope content
A boost that quotes a campaign post but pivots to unrelated content (or strips the campaign's link, keywords, or context) can drop out of scope. Treat boost posts the way you'd treat your own — written by you, on-topic, with the campaign clearly part of the post.
Short answer to "will X count?" — post the way you would for your own audience: focused, on-topic, written by you. That posture passes.
Content originality
Tutti rewards content you actually wrote and judged for yourself. Sharing a topic, citing public material, building on a public framework with attribution — all fine; that is just how writing works. What gets treated seriously is something else: lifting another piece's structure, full sentences, or core examples and presenting them as your own — even with a few words changed or emojis added.
What counts as original
You can cite others, reuse public data, reference existing frameworks — as long as you credit the source, restate it in your own words, and add your own judgment or experience. Many creators writing the same topic from different angles is welcome. The same passage appearing nearly verbatim under two accounts is not.
How we detect it
Review combines similarity comparison (against contemporaneous posts, known platform originals, and external public material) with manual spot-checks, plus reader reports. We deliberately don't publish the specific signals — they keep evolving, and publishing them just turns them into a study guide for the accounts we're trying to filter.
Once confirmed, the consequence
A confirmed originality violation results in permanent account removal, with no appeal. Unsettled rewards on the campaign whose violation triggered the ban are voided — other campaigns' earned-but-unwithdrawn payouts remain claimable, so the creator can still cash out their past valid work. The referral code is voided going forward; existing rewarded referrals are not clawed back. The same X account cannot register on Tutti again.