Trust & safety
Rules & matching
Tutti matches real creators with real brand campaigns. To keep the reward pool fair to everyone earning from it, two things get looked at: how creators match with brand needs, and which posts count as rewardable. This page explains the principles — not the exact criteria, which we deliberately keep internal so they can't be reverse-engineered.
For account states, authenticity checks, content originality and anti-inflation rules, see Account standing.
Account matching#
When you sign up, we look at your 𝕏 account to see how it matches what the brands here need. What matters is "authentic, organic creator," not "large account" — and not matching yet is about fit, not a quality verdict.
Follower threshold
Brands currently look for a minimum follower count. Below it, you can sign up but won't match yet — keep building your audience and re-check once you've crossed the line. No waiting period applies; the re-check is instant.
Your first campaign: boost only#
Once you've joined Tutti, the first time you join a campaign you participate as a Booster — quoting and amplifying other creators' campaign posts. From the second campaign onward, you can join as either a Booster or a Creator on every campaign after that.
Why this exists
Sponsored posts go out under your own handle, to your own audience. Boosting first is a low-stakes way to learn how Tutti campaigns flow — what's on-topic, how rewards land, what brands expect — before you publish one yourself. Booster rewards are real, not training wheels.
How the unlock works
As soon as you've participated in one campaign as a Booster, the Creator option opens automatically. There's nothing to apply for and no extra approval step — every campaign you join from then on lets you choose either role.
Does this boost count?#
Boosting means amplifying someone else's campaign post — usually a quote-tweet. Most boosts count automatically. A few patterns don't, for one reason: keeping the Booster pool fair to everyone genuinely earning from it.
What earns Booster rewards
A genuine boost of another creator's approved campaign post, within the campaign window and on-topic, is automatically eligible. You don't need to submit it — the system discovers it and credits the boost.
What counts
Any quote, repost, or reply that adds something of your own and stays in the campaign's world — AI and tools, software, creator growth, productivity, or the product itself. Replies have the lowest bar: a short on-topic comment, a question like "can it do X", a use-case, or a reaction all count. Mentioning a related tool or discussing a gray-area use case is fine. When a reviewer is unsure, the call leans toward approving.
What doesn't count
Empty reposts that add nothing of your own (a lone "nice", a single emoji, "learned a lot"); spam such as pure links, copy-paste templates, or emoji-only replies; content that wanders fully off-topic (food, sports, dating, celebrity gossip under an AI post); and anything that breaks platform policy (NSFW, illegal, or targeted harassment). A real boost rarely lands here.
Boosting your own post
Quote-tweeting or replying to your own campaign post doesn't earn Booster rewards. The Creator side is unaffected — an approved Creator submission still earns Creator rewards normally. Only the Booster credit is filtered, so creators can't farm both pools off one post.
Suspicious view or engagement patterns
If a boost's views or engagement look inorganic — bursts, mismatched ratios, view sources that don't match the post's reach — the reward is put on hold rather than auto-paid. Most of these clear on their own once the metrics settle; the rest get a human look.
Out-of-scope content
A boost that quotes a campaign post but pivots to unrelated content (or strips the campaign's link, keywords, or context) can drop out of scope. Treat boost posts the way you'd treat your own — written by you, on-topic, with the campaign clearly part of the post.
Short answer to "will X count?" — post the way you would for your own audience: focused, on-topic, written by you. That posture passes.
Effective exposure#
Settlement is based on each post's effective exposure — the portion of its total views that counts. For the vast majority of creators it simply equals total views.
Quoting your own posts
Views driven by quoting your own campaign post mostly re-reach your own followers. We identify that gain from the post's actual growth rhythm: in each campaign the first 5,000 views of gain are exempt, and gain beyond that doesn't count toward effective exposure.
What's unaffected
If your post's growth rhythm doesn't change after a self-quote, effective exposure doesn't change — we measure the gain the post actually received, not the quote's popularity. Normal add-context self-quotes almost always stay within the exemption, and other creators interacting with your content is never affected.
This basis applies to campaigns starting on or after July 11, 2026; settled campaigns are unaffected.
Full explanation and examples: Effective exposure, explained
Referral rewards#
Invite great creators to Tutti. When your invitee genuinely participates, you earn a one-time cash reward based on their reach.
Who can invite
Inviting unlocks after you complete at least one campaign yourself — a boost counts. Before that, the invite page stays locked.
How the reward is earned
Your invite earns its reward when two conditions are met: (1) your invitee matches and joins Tutti, and (2) they take part in at least one campaign — an original post or a boost both count.
Reward amounts
Tiered by your invitee's follower count at the time they participate: under 3,000 followers — $10; 3,000–10,000 — $15; 10,000 or more — $25. Creators whose primary language is English earn $10 more on every tier ($20/$25/$35).
Tracking progress
The invite page shows each invitee's stage: Registered → Joined → Participated (reward paid).
Invite quota
Up to 20 qualifying invites per creator per month.
Rewards enter a 7-day confirmation window, then become available for payout with your earnings. Amounts may change as the platform evolves; this page is the source of truth.