Zero tolerance for fake traffic is how we protect your earnings

Over the past few weeks we have moved hard on traffic and account governance: suspending a batch of accounts coordinating manipulation, stripping injected views out of settlement, and writing “using an external traffic service is itself a violation” into the platform rules. Some creators asked: how does stricter enforcement help people who make real content? The answer is simple — the benefit is entirely yours. Here is the math.

Tutti campaign rewards come from a fixed pool, split by each participant's share of real contribution. Which means one thing: every extra dollar taken by manufactured numbers is a dollar taken from a real creator.

In one recent campaign, about four in ten of the views that would have counted toward rewards were identified as bulk-injected fake traffic. After stripping them, the same pool re-divided by real contribution:

• Every creator with clean data saw their reward rise by roughly 5–7% — automatically, without doing anything, simply because the padding was squeezed out.
• Posts with genuinely strong reach rose by more than 15%.
• Posts propped up by injected numbers fell back to where they actually belong.

Slots are zero-sum too: every reward slot occupied by a manipulated account is one real creator pushed out. Clearing them returns both the slot and the budget to people doing real work.

The scenario that worries creators most: you did nothing, yet a third party floods your post with views — and suddenly your data “looks suspicious.” People with anomalous numbers are sometimes the victims. Our rule: we strip the injected padding, not your earnings. Your real views and real engagement count toward settlement in full.

More importantly, your engagement rate is recalculated on the clean base. Injection dilutes engagement rate; if the platform skipped this step, victims would be wronged a second time by low-engagement rules. With the clean base restored, that second penalty disappears — in our accounting, some flooded posts actually settle higher after the padding is stripped.

A simple litmus test for everyone: creators who are genuinely under attack welcome the stripping — it only restores the numbers you actually earned.

Brands keep funding campaigns for exactly one reason: the numbers here can be trusted. A platform awash in fake traffic looks like “everyone gets volume” in the short run; in the long run budgets leave, rates drop, and campaigns dry up — real creators are hurt first. We treat traffic governance as core platform responsibility because it defends the thing your long-term income depends on: the shared confidence that numbers on Tutti are real.

Strict governance does not mean arbitrary verdicts. Three boundaries, stated plainly:

• Verdicts rest on behavioral evidence. Suspensions are based on cross-campaign evidence of coordination and automation — not on whether content “reads like AI” or matches anyone's taste. How you create and which tools you use is your business; we only verify that the influence you deliver is real.
• Using an external traffic service is itself a violation — whether it calls itself promotion, boosting, or mutual support, and whether or not it moves the numbers. This is written into the account standing rules and applies to everyone equally.
• There is a real appeals channel. If you disagree with a decision you can appeal, and every case gets a serious second look — we have reversed mistaken calls before.

Don't sweat the raw view counter — views with zero real engagement earn nothing here, and conversely your real engagement is always paid in full (see effective views). Don't buy any “services” — under Tutti's settlement standard their expected return is zero or negative. Just keep making real content. With the padding squeezed out, every dollar left in the pool is waiting for real influence to earn it.